Resources

Key to a Good Content Strategy

Do you want to know the real 🔑 to a solid content strategy that works? EXECUTION! Now that you have your content strategy, it’s time to execute! If you’re like most business owners, you struggle with this part because you have multiple obligations you need to address...

When do I post what? Putting it all together!

You’ve made it to the last step to finalize your content strategy! If you haven't taken care of creating your schedule and brainstorming your ideas, make sure to do those steps first! Now it’s time to let your customers get to know you so you can move them through the...

Breaking Down your Content Strategy

If you haven't already planned out your content schedule, make sure to start here. After you're done planning your content strategy and have it all written out with your list of dates, holidays, hashtags, vendor times, and events you host it’s time to tackle the next...

How Do I Even Create Great Content?!?!

Creating content like blog posts, videos, or other informational pieces is important for your business.  It’s how you market yourself to the world and help others know what you offer and how to work with you.  But, if you are like most businesses, you probably...

College Email List

College Email List

 The mid-90’s were great. We were coming out of the era of the big bangs and poofy hair. Plaid, baggy clothes, and Doc Martens were in fashion. And who didn’t love the Fresh Prince of Bel-Air? What else seemed to be “the thing” in the 90’s? Personal Computers....

Yoga Marketing

Yoga Marketing

 Walking into a yoga new studio or yoga class can be a bit nerve-racking. You’re not sure where exactly to go, where to put your mat, and the friendly chatter of the regulars can seem a little intimidating.  Most people are kind and welcoming, since, you know it’s a...

The forgotten customer

The forgotten customer

  A few weeks ago I read an article by Robert Rose, “An Alternate Approach to Developing Content Marketing Personas” that caught my attention.  This article was full of information on how to create a buyer persona based on the target audience, the “jobs to be done,”...

Do you rent or own?

Do you rent or own?

  I’m not talking about your home or condo. I’m talking about your audience and potential customers. WHAAAAAT????? Sure, we don’t technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and you’re not...

View your business as an Artist

View your business as an Artist

  When was the last time you looked at a piece of art? I mean really looked at it? You noticed the brushstrokes in the painting or the color variations in a photograph.  See the lines on the woman’s face. The detail of her hands as she prepares a meal expressing...

Keeping your customer’s feet dry

Keeping your customer’s feet dry

  “Once upon a time, in a land far far away lived a fairy princess and her magical fairy…” Ok, this type of storytelling isn’t exactly what we mean when we say “story” in marketing. The amount of content that is available for readers is staggering between blogs,...

About us

The constant disruption of our day with never-ending messages makes it hard to reach customers and get them to take action. Customers don't by your products and services, they buy solutions to their problems. ClearMark helps you uncover your customers needs and the create the right messaging breaking through the noise so they buy and your business grows.