Resources

 

The forgotten customer

 A few weeks ago I read an article by Robert Rose, “An Alternate Approach to Developing Content Marketing Personas” that caught my attention.  This article was full of information on how to create a buyer persona based on the target audience, the “jobs to be done,”...

Do you rent or own?

  I’m not talking about your home or condo. I’m talking about your audience and potential customers. WHAAAAAT????? Sure, we don’t technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and you’re not pushing...

View your business as an Artist

  When was the last time you looked at a piece of art? I mean really looked at it? You noticed the brushstrokes in the painting or the color variations in a photograph.  See the lines on the woman’s face. The detail of her hands as she prepares a meal expressing the...

Keeping your customer’s feet dry

  “Once upon a time, in a land far far away lived a fairy princess and her magical fairy…” Ok, this type of storytelling isn’t exactly what we mean when we say “story” in marketing. The amount of content that is available for readers is staggering between blogs,...

About us

The constant disruption of your day with never-ending messages makes it hard to get customers. The clearer your marketing message, the more likely your customers will take action. Creating a clear message doesn't have to be hard, but you need an outside perspective to help you clarify who you are trying to reach and how to effectively reach them. ClearMark helps you uncover your company story and the right messaging; gaining the trust of your customers and ultimately increasing your revenue.