Resources

Yoga Marketing

Yoga Marketing

 Walking into a yoga new studio or yoga class can be a bit nerve-racking. You’re not sure where exactly to go, where to put your mat, and the friendly chatter of the regulars can seem a little intimidating.  Most people are kind and welcoming, since, you know it’s a...

The forgotten customer

The forgotten customer

  A few weeks ago I read an article by Robert Rose, “An Alternate Approach to Developing Content Marketing Personas” that caught my attention.  This article was full of information on how to create a buyer persona based on the target audience, the “jobs to be done,”...

Do you rent or own?

Do you rent or own?

  I’m not talking about your home or condo. I’m talking about your audience and potential customers. WHAAAAAT????? Sure, we don’t technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and you’re not...

View your business as an Artist

View your business as an Artist

  When was the last time you looked at a piece of art? I mean really looked at it? You noticed the brushstrokes in the painting or the color variations in a photograph.  See the lines on the woman’s face. The detail of her hands as she prepares a meal expressing...

Keeping your customer’s feet dry

Keeping your customer’s feet dry

  “Once upon a time, in a land far far away lived a fairy princess and her magical fairy…” Ok, this type of storytelling isn’t exactly what we mean when we say “story” in marketing. The amount of content that is available for readers is staggering between blogs,...

About us

The constant disruption of our day with never-ending messages makes it hard to reach customers and get them to take action. Customers don't by your products and services, they buy solutions to their problems. ClearMark helps you uncover your customers needs and the create the right messaging breaking through the noise so they buy and your business grows.