Marketing
Key to a Good Content Strategy
Do you want to know the real 🔑 to a solid content strategy that works? EXECUTION! Now that you have your content strategy, it’s time to execute! If you’re like most business owners, you struggle with this part because you have multiple obligations you need to address throughout the day, and sitting down to…
Read MoreWhen do I post what? Putting it all together!
You’ve made it to the last step to finalize your content strategy! If you haven’t taken care of creating your schedule and brainstorming your ideas, make sure to do those steps first! Now it’s time to let your customers get to know you so you can move them through the know, like, and trust funnel.…
Read MoreBreaking Down your Content Strategy
If you haven’t already planned out your content schedule, make sure to start here. After you’re done planning your content strategy and have it all written out with your list of dates, holidays, hashtags, vendor times, and events you host it’s time to tackle the next step. How do you create content? Every single day,…
Read MoreHow Do I Even Create Great Content?!?!
Creating content like blog posts, videos, or other informational pieces is important for your business. It’s how you market yourself to the world and help others know what you offer and how to work with you. But, if you are like most businesses, you probably struggle with coming up with what to say, how to…
Read MoreCollege Email List
The mid-90’s were great. We were coming out of the era of the big bangs and poofy hair. Plaid, baggy clothes, and Doc Martens were in fashion. And who didn’t love the Fresh Prince of Bel-Air? What else seemed to be “the thing” in the 90’s? Personal Computers. Although not as portable as we…
Read MoreYoga Marketing
Walking into a yoga new studio or yoga class can be a bit nerve-racking. You’re not sure where exactly to go, where to put your mat, and the friendly chatter of the regulars can seem a little intimidating. Most people are kind and welcoming, since, you know it’s a yoga class. But for your first…
Read MoreThe forgotten customer
A few weeks ago I read an article by Robert Rose, “An Alternate Approach to Developing Content Marketing Personas” that caught my attention. This article was full of information on how to create a buyer persona based on the target audience, the “jobs to be done,” and your niche. Identifying these three areas is the…
Read MoreDo you rent or own?
I’m not talking about your home or condo. I’m talking about your audience and potential customers. WHAAAAAT????? Sure, we don’t technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and you’re not pushing them to your website to capture their information, then you are one…
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