Yoga Marketing

Yoga Marketing

Walking into a yoga new studio or yoga class can be a bit nerve-racking. You’re not sure where exactly to go, where to put your mat, and the friendly chatter of the regulars can seem a little intimidating.  Most people are kind and welcoming, since, you know it’s a...
The forgotten customer

The forgotten customer

A few weeks ago I read an article by Robert Rose, “An Alternate Approach to Developing Content Marketing Personas” that caught my attention.  This article was full of information on how to create a buyer persona based on the target audience, the “jobs to be done,” and...
Do you rent or own?

Do you rent or own?

I’m not talking about your home or condo. I’m talking about your audience and potential customers. WHAAAAAT????? Sure, we don’t technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and you’re not pushing...