College Email List

College Email List

by | | Marketing

College Email List The mid-90’s were great. We were coming out of the era of the big bangs and poofy hair. Plaid, baggy clothes, and Doc Martens were in fashion. And who didn’t love the Fresh Prince of Bel-Air? What else seemed to be “the thing” in the 90’s? Personal...
Yoga Marketing

Yoga Marketing

by | | Marketing

Yoga Marketing Walking into a yoga new studio or yoga class can be a bit nerve-racking. You’re not sure where exactly to go, where to put your mat, and the friendly chatter of the regulars can seem a little intimidating.  Most people are kind and welcoming, since, you...
The forgotten customer

The forgotten customer

by | | Marketing

The forgotten customer A few weeks ago I read an article by Robert Rose, “An Alternate Approach to Developing Content Marketing Personas” that caught my attention.  This article was full of information on how to create a buyer persona based on the target audience, the...
Do you rent or own?

Do you rent or own?

by | | Marketing, Social Media

Do you rent or own? I’m not talking about your home or condo. I’m talking about your audience and potential customers. WHAAAAAT????? Sure, we don’t technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and...
View your business as an Artist

View your business as an Artist

by | | StoryBrand

View your business as an Artist When was the last time you looked at a piece of art? I mean really looked at it? You noticed the brushstrokes in the painting or the color variations in a photograph.  See the lines on the woman’s face. The detail of her hands as she...