Key to a Good Content Strategy

  Do you want to know the real 🔑 to a solid content strategy that works? EXECUTION! Now that you have your content strategy, it’s time to execute! If you’re like most business owners, you struggle with this part because you have multiple obligations you need to address throughout the day, and sitting down to…

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College Email List

college email list

The mid-90’s were great. We were coming out of the era of the big bangs and poofy hair. Plaid, baggy clothes, and Doc Martens were in fashion. And who didn’t love the Fresh Prince of Bel-Air?   What else seemed to be “the thing” in the 90’s? Personal Computers. Although not as portable as we…

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Yoga Marketing

Walking into a yoga new studio or yoga class can be a bit nerve-racking. You’re not sure where exactly to go, where to put your mat, and the friendly chatter of the regulars can seem a little intimidating.  Most people are kind and welcoming, since, you know it’s a yoga class. But for your first…

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The forgotten customer

A few weeks ago I read an article by Robert Rose, “An Alternate Approach to Developing Content Marketing Personas” that caught my attention.  This article was full of information on how to create a buyer persona based on the target audience, the “jobs to be done,” and your niche. Identifying these three areas is the…

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Do you rent or own?

I’m not talking about your home or condo. I’m talking about your audience and potential customers. WHAAAAAT????? Sure, we don’t technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and you’re not pushing them to your website to capture their information, then you are one…

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View your business as an Artist

When was the last time you looked at a piece of art? I mean really looked at it? You noticed the brushstrokes in the painting or the color variations in a photograph.  See the lines on the woman’s face. The detail of her hands as she prepares a meal expressing the love. The hardship she feels.…

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Keeping your customer’s feet dry

 “Once upon a time, in a land far far away lived a fairy princess and her magical fairy…” Ok, this type of storytelling isn’t exactly what we mean when we say “story” in marketing. The amount of content that is available for readers is staggering between blogs, video’s, podcasts, and ads. Did you know that…

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