by Schell Gower | Feb 8, 2019 | Marketing
Walking into a yoga new studio or yoga class can be a bit nerve-racking. You’re not sure where exactly to go, where to put your mat, and the friendly chatter of the regulars can seem a little intimidating. Most people are kind and welcoming, since, you know it’s a...
by Schell Gower | Nov 20, 2018 | Marketing
A few weeks ago I read an article by Robert Rose, “An Alternate Approach to Developing Content Marketing Personas” that caught my attention. This article was full of information on how to create a buyer persona based on the target audience, the “jobs to be done,” and...
by Schell Gower | Oct 19, 2018 | Marketing, Social Media
I’m not talking about your home or condo. I’m talking about your audience and potential customers. WHAAAAAT????? Sure, we don’t technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and you’re not pushing...
by Schell Gower | Sep 20, 2018 | StoryBrand
When was the last time you looked at a piece of art? I mean really looked at it? You noticed the brushstrokes in the painting or the color variations in a photograph. See the lines on the woman’s face. The detail of her hands as she prepares a meal expressing the...
by Schell Gower | Aug 22, 2018 | StoryBrand
“Once upon a time, in a land far far away lived a fairy princess and her magical fairy…” Ok, this type of storytelling isn’t exactly what we mean when we say “story” in marketing. The amount of content that is available for readers is staggering between blogs,...
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