When was the last time you looked at a piece of art? I mean really looked at it?
You noticed the brushstrokes in the painting or the color variations in a photograph. See the lines on the woman’s face. The detail of her hands as she prepares a meal expressing the love. The hardship she feels.
Noticed the battles scenes painted in the background. The position of a statuesque general standing prominently in the foreground. A soldier on the verge of death as the battle rages behind him.
Looking at art, it’s more than breezing from one piece to the next. To see the detail and artistry of the painter, sculptor or the photographer envisioned, you have to pause to take an in-depth look at every aspect of the piece.
That is when you can see the vision and expression of the artist’s mind.
When the artist is creating their masterpiece, they spend time focusing on details. They pause, viewing the details as it relates to the entire piece. That pause ensures the small details don’t lose focus on the overall vision of their work.
The same is true creating marketing messages for your business.
In the midst of all the content you create with customers, you too need to take a step back. This allows you to see how each specific detail of messaging and marketing connects to each other and the vision of your company.