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Key to a Good Content Strategy
Do you want to know the real š to a solid content strategy that works? EXECUTION! Now that you have your content strategy, itās time to execute! If youāre like most business owners, you struggle with this part because you have multiple obligations you need to address throughout the day, and sitting down to…
Read MoreCollege Email List
The mid-90ās were great. We were coming out of the era of the big bangs and poofy hair. Plaid, baggy clothes, and Doc Martens were in fashion. And who didnāt love the Fresh Prince of Bel-Air? What else seemed to be āthe thingā in the 90ās? Personal Computers. Although not as portable as we…
Read MoreYoga Marketing
Walking into a yoga new studio or yoga class can be a bit nerve-racking. Youāre not sure where exactly to go, where to put your mat, and the friendly chatter of the regulars can seem a little intimidating. Ā Most people are kind and welcoming, since, you know itās a yoga class. But for your first…
Read MoreThe forgotten customer
A few weeks ago I read an article by Robert Rose, āAn Alternate Approach to Developing Content Marketing Personasā that caught my attention. Ā This article was full of information on how to create a buyer persona based on the target audience, the ājobs to be done,ā and your niche. Identifying these three areas is the…
Read MoreDo you rent or own?
Iām not talking about your home or condo. Iām talking about your audience and potential customers. WHAAAAAT????? Sure, we donāt technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and youāre not pushing them to your website to capture their information, then you are one…
Read MoreView your business as an Artist
When was the last time you looked at a piece of art? I mean really looked at it? You noticed the brushstrokes in the painting or the color variations in a photograph. Ā See the lines on the womanās face.Ā The detail of her hands as she prepares a meal expressing the love. The hardship she feels.…
Read MoreKeeping your customer’s feet dry
Ā āOnce upon a time, in a land far far away lived a fairy princess and her magical fairyā¦ā Ok, this type of storytelling isnāt exactly what we mean when we say āstoryā in marketing. The amount of content that is available for readers is staggering between blogs, videoās, podcasts, and ads. Did you know that…
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