StoryBrand

When was the last time you looked at a piece of art? I mean really looked at it? You noticed the brushstrokes in the painting or the color variations in a photograph.  See the lines on the woman’s face. The detail of her hands as she prepares a meal expressing the love. The hardship she feels.…

 “Once upon a time, in a land far far away lived a fairy princess and her magical fairy…” Ok, this type of storytelling isn’t exactly what we mean when we say “story” in marketing. The amount of content that is available for readers is staggering between blogs, video’s, podcasts, and ads. Did you know that…