Be You Medical
In 2019, Be You Medical was one of the top aesthetic medical practices in Sacramento, CA, and the surrounding area. On a lean business model, they had 3 locations that accounted for $3.5 million in revenue. The owner is considered one of the top 10 Botox injectors in the country, providing services in clinics and “house calls” to an elite clientele.
The owner’s vision was to expand the business by adding products and services in the three locations while keeping a 35% or more profit margin. To do that, she knew she needed a marketing refresh of the brand and a fresh look at its marketing strategies so they could create a growth plan.
While creating a marketing plan for 2020, we had to make swift adjustments in strategy during COVID, adjusting to state and local regulations which caused the brick-and-mortar locations to be closed for months.