As more and more people are on social media, particularly while on their phones, your business can’t afford NOT to be there too. The average person spends at least 40 minutes a day on social media, and if your business isn’t where your customers are, you are missing out.
You know your business needs to be on a social platform (Facebook, Twitter, Instagram, LinkedIn, SnapChat, etc.), but it’s hard to determine which platform is best or what you need to do to build your online community as a piece of your overall marketing strategy.
If you are struggling to maintain your current social presence or want to build one but not sure where to start, here are four steps to get you started.
These steps will help find your audience and strategy so you can engage customers, build their trust, and turn them into fans.