Large Real Estate Group

As Idaho’s number two real estate agency, this large real estate group maintained a consistent $360M over several years. Still, it was frustrating to never get over the $400mil mark in total home sales. The Boise, ID, area has seen explosive growth, especially between 2020-2021, and is one of the top 5 most desired places to live. Growth in the regions was steady, but this large real estate group was no longer growing at the same rate.

The market demand kept agents and the marketing team focused on the day-to-day, with little time left for developing a strategy and executing to reach the bigger vision of the owner.

The bigger vision and mission of the company was to serve over 1,850 families a year. The leadership had created a culture of care for agents and clients, focusing on the importance of relationships, but they knew that those things alone would not be enough to reach their goal. They needed the plan to recruit new agents, consistently generate quality leads, and help the marketing department work with the agents (sales team) so agents could expand their reach and stand out in the marketplace.