The forgotten customer

The forgotten customer

by | | Marketing

The forgotten customer A few weeks ago I read an article by Robert Rose, “An Alternate Approach to Developing Content Marketing Personas” that caught my attention.  This article was full of information on how to create a buyer persona based on the target audience, the...
Do you rent or own?

Do you rent or own?

by | | Marketing, Social Media

Do you rent or own? I’m not talking about your home or condo. I’m talking about your audience and potential customers. WHAAAAAT????? Sure, we don’t technically rent or own anyone, but if your marketing strategy puts the focused on social media to drive business, and...